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News Landing Image What is Beyond Zero? Toyota’s bZ strategy explained
This new series of BEVs will allow people to change from their current vehicle with no inconvenience, while realising all the benefits a fully electric car can offer. This is achieved through human-focused development and by providing mobility tailored to people’s real lives and experiences.


Chief engineer Koji Toyoshima explains: “This is not just about contributing to the environment by being a zero-emission vehicle but giving value ‘beyond Zero’ emissions by making driving easier and more fun.”


Toyota bZ models will also help achieve the goal of carbon neutrality. This refers to approaches and initiatives aimed at neutralising CO2 emissions from the entire vehicle lifecycle, including manufacturing, distribution, use, recycling and final disposal. Toyota defines beyond Zero as the following four aspects:

  • You and the Environment: considering not just the energy the car uses to move but also how it can make use of regenerative or renewable energy, such as solar power
  • You and Your Car: by which a BEV designed on a dedicated platform makes use of the latest technological features and provides excellent connectivity to provide safety, peace of mind, and an enjoyable driving experience
  • You and Others: guides the creation of BEVs that have the space and quiet environment that inspires people to interact and share experiences
  • You and Society: considers the wider impact on society and making the world a better place for everyone to live

The new Toyota bZ4X is the latest milestone in Toyota’s journey to achieve zero emissions that began more than 20 years ago with the launch of the original Prius, the world’s first mass-production hybrid electric car.


Since that time, Toyota has consistently pushed the boundaries of vehicle electrification, achieving ever greater efficiency from its hybrid technology and realising new opportunities with the development of plug-in hybrid electric and hydrogen fuel cell electric vehicles.


To date (April 2021) Toyota has sold more than 17 million electrified vehicles, saving around 140 million tonnes of CO2. Between 2010 and 2019, electrified technology has helped Toyota reduce its overall global vehicle CO2 emissions by approximately 22%.
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